Doctors are the Best Salespeople

Sales is a crucial life and business skill.

We are all in the sales business.

Selling ourselves in job interviews.

Selling ourselves when we are interested in a life partner.

Selling our products and services in business.

And doctors are the absolute pinnacle of salespeople.

Here's why:

They listen to the symptoms

Just like a doctor wouldn't dream of wielding a scalpel without a diagnosis, you shouldn't pitch your product before understanding the customer's pain points. Really listen to their concerns, frustrations, and goals. Take notes and repeat the symptoms back to them.

They diagnose the problem

Once you've heard the person out, it's time to play doctor. Ask questions that delve deeper into their situation. Just because they think they need X, doesn't mean they actually need X. By diagnosing, you get all the information you need to be able to offer a solution.

They offer a solution

Now that you understand the root cause of the customer's problems, you might be able to present your product or service as the cure. Explain how your offering directly addresses their specific problems and helps them achieve their desired outcome.

What if you're not the solution?

If you’re not the right person to help this customer, tell them that, but then you help them find the right person (if you can). That is how you get referrals without even doing the work.

Start diagnosing and establishing yourself as a valuable resource, not just a salesperson. Customers who feel heard and understood are far more likely to not only buy from you but also become loyal advocates.

Stop selling; start serving.

Peace,

Gary