The challenge
Group-IB is one of the most established names in threat intelligence. As it grew its presence in Western markets, it wanted to connect with security teams in a more engaging way, on the channels they already use, like YouTube and podcasts.
Its marketing was strong where sales needed it: white papers, blogs and detailed research reports. What it wanted next was content built for an audience. Regular, plain-English, and presented by someone who knows the work first-hand.
What we did
Switchfire built and ran Group-IB’s rich media content engine, focused on high-trust content from trusted faces and voices.
Explainer series. Short, plain-English videos on topics like HUMINT, honeypots, Nmap, smishing, Google dorks and purple teaming.
Research and launch videos. Group-IB’s threat intelligence reports and product launches turned into video, presented by a familiar face rather than a spokesperson reading a script.
Gartner Magic Quadrant deep dive. A 45-minute technical walkthrough showing what Group-IB’s platform actually does and why it matters. Group-IB was named a Leader in the 2026 Cyber Threat Intelligence Magic Quadrant.
Podcast. Hosting of Masked Actors, an award-winning podcast with guests including Geoff White, Marcus Hutchins and Caitlin Sarrin.
Community. An 800+ member Discord server built from zero.
Employee voices. An internal creator programme, starting with Group-IB’s Global Head of Red Teaming, so experts build profiles under their own names instead of hiding behind a brand account.
