Commerce

Commerce performance lives or dies at decision interfaces. We design shopping experiences that systematically increase perceived value whilst reducing perceived cost at every step. Product pages make benefits tangible through concrete proof points and social proof signals. Pricing displays use anchoring and framing to increase willingness to pay. Checkout flows reduce behavioural friction through defaults, progress indicators, and certainty-building guarantees.

Live social shopping takes this further by collapsing the distance between awareness and purchase. Real-time demonstration makes value immediately perceivable. Limited-time offers trigger scarcity and loss aversion. Social proof happens live as other viewers purchase. The host provides borrowed credibility whilst answering objections in the moment, increasing certainty and reducing perceived risk. We also optimise traditional commerce touchpoints using the same principles: tangibility through clear product visualisation, immediacy through one-click purchasing, certainty through reviews and return policies. The result is higher conversion rates, larger basket sizes, and reduced cart abandonment because every interface is designed for how buying decisions actually happen on autopilot.