86-90 Paul Street
London
EC2A 4NE
Most employer branding focuses on what companies want to say about themselves. We focus on what activates goal pursuit in the candidates you want. We identify the goals driving career decisions in your target talent pool (security, autonomy, recognition, achievement) and build positioning that your employer brand is uniquely credible in delivering against.
We reduce the perceived costs and risks of joining you through tangible proof points: real employee stories, concrete career progression examples, and visible team dynamics. We increase certainty through multiple decision interfaces (social proof from existing employees, consistent signals across touchpoints, immediate evidence that "people like me succeed here"). The result is faster recruitment cycles, reduced salary negotiations because candidates are pursuing goals beyond compensation, and hires who stay because the actual experience matches the goals that attracted them.
