Christina started out in data science with a mathematics degree, then spent 15 years in financial risk management across the UK and Singapore, at Nationwide, Virgin Money and Standard Chartered. Where she comes from, if you can't show the number, you don't get the budget.
That's how she runs Switchfire. Christina oversees operations and client programmes, and makes sure every piece of creative work has the numbers to back it up. As Managing Director, she makes sure the gap between what Switchfire promises and what it delivers is zero.
