Gary built an audience of over 100,000 people from zero while working full time. No agency. No ad spend. No team. Just consistent content, compounded over time. His content has been viewed millions of times across YouTube and LinkedIn, and he's worked as a creator partner for Amazon, ClickUp, Squarespace and Webflow.
Before Switchfire, Gary served in the Royal Navy and Military Intelligence, then spent years in financial services at State Street, Virgin Money, Credit Suisse and UBS.
At Switchfire, Gary leads strategy, positioning and creative direction. He's obsessed with one question: why do buyers trust some people and not others? Everything Switchfire builds is his answer to it.
