Before founding Switchfire, Gary served in the Royal Navy and Military Intelligence, where he worked around the world in high-stakes environments. His grandfather taught him the technical foundations of photography, sparking a lifelong passion for visual storytelling. At Switchfire, he's developed an approach that combines intelligence-gathering methodology with compelling brand narratives, helping clients establish authority in their markets. As a content creator, he has amassed over 100,000 followers. Gary is particularly interested in how visual content can build trust and credibility for brands. He brings a truly unique perspective to brand authority – one shaped by years of gathering and presenting critical information under pressure.
