Gary built a 100,000+ audience organically while working full time in intelligence. No agency. No ad spend. No team. Just consistent content, compounded over time. That experience is the foundation of everything Switchfire does. Before founding Switchfire, Gary served in the Royal Navy and Military Intelligence, working around the world in high-stakes environments. He brings the same discipline and analytical rigour to closing the credibility-to-visibility gap for Switchfire's clients. At Switchfire, Gary leads strategy, positioning, and creative direction. He is particularly focused on why buyers trust certain people and not others, and how organic content built around a leader's real voice and expertise is the fastest path to trust in any market.
